Send the website, not the proposal

Every studio knows the night before a pitch. A proposal, a moodboard, a pitch about what the website could be. The prospect reads none of it closely. What they would read is their own website, made better, with their own prices and opening hours still on it.

That is what Clikiti sends. One link goes in: a prospect's homepage. Out come a full audit with evidence for every finding, a redesigned homepage, and a pitch kit: the report, the before and after, a short walkthrough and the email, sent from the agency's own inbox. When the client says yes, the pitch grows into the whole site and goes live on their domain.

Your competitor is writing a proposal. You're sending the website.

The line Clikiti opens with, for agencies.

The lineFrom a sentence to a booked call

I designed the product as one production line, and the film at the top of this page tells it as one: eleven stations from the brief to the reply.

1. Brief
2. Boolean
3. Radar
4. Scan
5. Take apart
6. Crew
7. Rebuild
8. Live
9. Pitch kit
10. Send
11. Let's talk

An agency describes the clients it wants in its own words. Clikiti turns that into an exact search, finds the businesses, scans their sites and puts them on a Pipeline. From there every client moves through the same six steps:

1. Audit
2. Look
3. Design
4. Pitch
5. Build
6. Launch

The crewFive agents, and a human who decides

The work is done by a crew, drawn as cats so people remember who did what. Each has one job and shows it on screen: a ring for looking, an arc for working, a magenta ring when it is waiting for you. Nothing reaches a prospect without the agency's approval, and when Sphinx is less than 60% sure of a call, it asks instead of guessing.

The crew's portraits, from the product (lib/site/crew.ts).

AuditA score you can quote in the first email

The audit has to survive a sceptical owner, so every number in it is traceable. The scan engine runs Google Lighthouse on mobile and desktop in a real Chrome, adds Chrome's field data when Noogle has it, and reviews screenshots against Nielsen's heuristics in two passes that must agree. Findings that share a root cause merge before scoring. Each one is pinned on the page with its evidence: here, the banner's text at 2.1:1, where WCAG AA asks for 4.5:1.

The score itself is a published rubric, not a black box. Five pillars carry fixed weights. Each finding costs points by severity, a judgement call counts 70% of a measured one, and the penalty turns into a score on a curve that never reaches zero.

DesignDesigned, not generated

The redesign is where machine-made work usually shows, so it is the step with the most gates. Before anyone sees a page, it must keep every fact from the old site: hours, prices, addresses and phone numbers, exactly as the business wrote them. It must also pass a check for the patterns that make a page look like a template. The agency can then ask for changes in plain words, priced before they run.

To keep myself honest about quality, I built a design board: six reviewer seats, from creative director to accessibility, scoring the first screen, the whole page and the phone page. A pass is every seat at 8 or more. On five briefs, the engine's pages averaged 7.0 on the full board. Hand-made pages averaged 7.1. Neither passed, and the board said why: both lacked the content the briefs did not have, such as prices, testimonials and named projects. Its lessons now feed every redesign prompt.

CHANGELOG.md, 22 October 2026, from the studio engine benchmark.

Pitch and launchSee who opened what

The pitch goes out from the agency's own inbox, in its own voice. Then the Pitch step shows what the prospect read and for how long, and Sphinx suggests where to lead on the call. When they say yes, Build carries the approved look to every page, and Launch will not publish until a final gate passes: no lost facts, no broken links, no image without alt text, AA contrast, and contact details that still reach the business.

The AtelierOne of one, made with the client

Not every client wants the fast redesign. The Atelier is Clikiti's hand-made tier: a concept drawn from the business itself, one idea that runs the whole site, and one moment people remember. Its client work so far is Local Friend Tour. Allyson Alemán, its founder, agreed on 23 October 2026 to the work being shown, and the first seven pages below are live on her domain.

The studio concepts that set the bar before the first client: ten fictional businesses, each with its metaphor and its one memorable moment. They are the Atelier's portfolio.

Clikiti ResearchThe pitch starts with a number

A redesign opens a conversation, but agencies also need a reason to call. So the same scan engine reads whole industries, and Clikiti Research publishes what it finds: 20 reports, 3,210 small-business websites, with PDF, Markdown and data files free under CC BY 4.0. Each report finds the one fixable gap an agency can open a pitch with. Most homepages are fine on the basics, with a median score of 77. What they leave out is what the customer came for.

Where it standsAlpha, and honest about it

Clikiti is in alpha, and every access request is reviewed by hand. There are no customer numbers to show yet, so this case shows the work the product already does at scale and the rules it holds itself to. The plans are set: Starter at $49 a month for 15 pitches, Growth at $129 for 50, Agency at $349 for 150. A Clikiti Pages redesign takes two to four minutes; a Signature page, directed by a persona designer, 15 to 30.