Every studio knows the night before a pitch. A proposal, a moodboard, a pitch about what the website could be. The prospect reads none of it closely. What they would read is their own website, made better, with their own prices and opening hours still on it.
That is what Clikiti sends. One link goes in: a prospect’s homepage. Out come a full audit with evidence for every finding, a redesigned homepage, and a pitch kit sent from the agency’s own inbox. When the client says yes, the pitch grows into the whole site and goes live on their domain.
The lineFrom a sentence to a booked call.
I designed the product as one production line. An agency describes the clients it wants in its own words; Clikiti turns that into an exact search, finds the businesses, scans their sites and puts them on a Pipeline. From there every client moves through the same six steps: Audit, Look, Design, Pitch, Build and Launch.
Your competitor is writing a proposal. You’re sending the website.
The crewFive agents, and a human who decides.
The work is done by a crew, drawn as cats so people remember who did what. Each has one job and shows it on screen: a ring for looking, an arc for working, a magenta ring when it is waiting for you. Nothing reaches a prospect without the agency’s approval, and when Sphinx is less than 60% sure of a call, it asks instead of guessing.
The crew’s portraits, from the product (lib/site/crew.ts).
The auditA score you can quote in the first email.
The audit has to survive a sceptical owner, so every number in it is traceable. The scan engine runs Google Lighthouse on mobile and desktop in a real Chrome, adds Chrome’s field data when Noogle has it, and reviews screenshots against Nielsen’s heuristics in two passes that must agree. Each finding is pinned on the page with its evidence.
The score itself is a published rubric, not a black box. Five pillars carry fixed weights, each finding costs points by severity, and a judgement call counts 70% of a measured one.
Audit, design, launch
One client, Local Friend Tour, through three of the six steps. The old page is staged, a drawing made for the film, not her real old site.
Redrawn in vector from the app, with its own labels and sample data. The new page is the redesign live at localfriendtour.com.
The quality barDesigned, not generated.
The redesign is where machine-made work usually shows. To keep myself honest, I built a design board: six reviewer seats, from creative director to accessibility, scoring the first screen, the whole page and the phone page. A pass is every seat at 8 or more.
Did the machine pass?
Average score across the six seats of the design board, on the same five briefs. The dashed line is the pass mark.
The researchThe pitch starts with a number.
A redesign opens a conversation, but agencies also need a reason to call. So the same scan engine reads whole industries, and Clikiti Research publishes what it finds: 20 reports and 3,210 small-business websites, with the data free under CC BY 4.0. Most homepages are fine on the basics, with a median score of 77. What they leave out is what the customer came for.
The Atelier
The first client, one of one.
Local Friend Tour, live at localfriendtour.com. Allyson Alemán, its founder, agreed on 23 October 2026 to the work being shown.
- Private journeys across EcuadorA conversation with a local friend; the bird flies with you.The main site
- FamiliesA child’s explorer passport.Live landing
- Film location scoutingEcuador, ready for camera.Live landing
- LGBTQ+ travelThe bird’s colours split into a spectrum.Live landing
- Real estate and weddingsScout before you move; a letterpress invitation suite.Live landings
Where it standsAlpha, and honest about it.
Clikiti is in alpha, and every access request is reviewed by hand. There are no customer numbers to show yet, so this story shows the work the product already does at scale and the rules it holds itself to.